Data Catalog OKF Bundle

Bundle Markdown

<!-- index.md -->
---
type: index
title: Data Catalog
description: Navigation for data catalog concepts.
tags:
  - data
timestamp: 2026-06-27
---

# Data Catalog

- [Customer table](customer-table.md)
- [Activation rate](activation-rate.md)

<!-- customer-table.md -->
---
type: data-entity
title: Customer Table
description: Source of truth for customer profile records.
tags:
  - database
  - customers
timestamp: 2026-06-27
---

# Customer Table

## Purpose
Use this table for customer profile lookups and account ownership questions.

## Key Fields
- customer_id: Stable unique identifier.
- email: Primary login email.

## Caveats
Deleted customers are excluded from standard reporting views.

<!-- activation-rate.md -->
---
type: metric
title: Activation Rate
description: Percentage of new accounts that complete the activation event within seven days.
tags:
  - metrics
  - growth
timestamp: 2026-06-27
---

# Activation Rate

## Formula
Activated accounts divided by new accounts in the same cohort.

## Exclusions
Exclude test accounts and internal domains.

## Owner
Growth analytics owns this definition.