metrics / analytics / glossary
Copyable Markdown
Use this as a starting point, then run it through the validator before indexing.
--- type: metric title: Activation Rate description: Percentage of new accounts that complete the activation event within seven days. tags: - metrics - growth timestamp: 2026-06-27 --- # Activation Rate ## Formula Activated accounts divided by new accounts in the same cohort. ## Exclusions Exclude test accounts and internal domains. ## Owner Growth analytics owns this definition.